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Who are we ?

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Our inspiration

My grandfather worked in a large Parisian jewelry and leather goods workshop. Since I was little, I have lived in the world of creation and fashion.

grandfather photo my inspiration
I think I have always been attracted to this world, which I saw with my little girl's eyes, so big and so magical. I have always kept in a corner of my mind the idea of ​​creating a jewel in my turn.
Morgane, creator and founder of LadyGum®

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Our starting point

Silicone: a revelation!

We chose this material for our LadyGum ® costume jewelry because at the time we were living in the West Indies, and all my jewelry was deteriorating because of the sun and sea bathing... So I asked myself the question "how to create costume jewelry that resists life?"... and silicone was the key!

Silicone: an innovative material!

This material makes it possible to obtain a piece of jewelry free of any metal, which does not rust, does not turn the skin green and minimizes the risk of allergies: our LadyGum ® costume jewelry complies with international FDA (Food and Drug Administration) and SGS standards.
Indeed, silicone is not afraid of water, heat or light: perfect for jewelry that can be worn every day! Our LadyGum® jewelry is suitable for all activities: sports, the beach, the swimming pool... They offer these advantages that other materials do not have. In addition, it is a flexible and light material, the jewelry weighs only 20 g, we would almost forget them during the day!

Our LadyGum ® costume jewelry is:
҉ water/heat/cold/light resistant
҉ do not turn green, do not change color, do not fade, do not mark the skin
҉ flexible, with shape memory, do not get damaged, do not deform
҉ soft to the touch, maximum comfort

An original and refined design

The designs of our LadyGum ® costume jewelry are inspired by tattoos to create the perfect illusion on the skin. We create them with care so that they are as comfortable as possible to wear without any discomfort. Our jewelry can be adorned with a removable riveted Swarovski® crystal rhinestone for a glamorous and chic touch.

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The LadyGum ® adventure

This is how in 2012, we launched into the world of costume jewelry. The LadyGum ® brand was born with only 8 references ... We started selling them on the beaches of the Caribbean and the craze quickly took hold! Our customers, mainly women, were delighted to have finally found a piece of jewelry that would last a lifetime and what's more, had a tattoo effect on the skin! Proud, we developed our collection ... today we have more than 100 references, sell directly on our e-shop, for professionals (shop, markets) and for Independent Home Sellers.

photo creators ladygum

Thanks to you, we are constantly developing our LadyGum® costume jewelry collections, thank you for making our dream come true!!!!

Join us on social networks:
fb logo @ladygumbijouxfrance instagram logo @ladygum_bijoux

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Our ethics

We have also chosen silicone for our LadyGum ® costume jewelry, because they are an alternative to leather jewelry...and our dear Marius thanks you for it!

ethnique brand ladygum

Concerned about the environment and cruelty to animals, we have made the choice:
҉ to use a vegan material , because it is made of silicone
҉ to pack LadyGum ® costume jewelry in a quality, reusable organza pouch when sending orders
҉ to reduce the CO2 impact of transport due to the weight and volume of our LadyGum® costume jewelry. Our logistics partners (La Poste and Chronopost) are committed to carbon-neutral deliveries
҉ to print all posters and advertisements locally, by Imprimerie Lamballaise (22)

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Join us on social networks:
fb logo @ladygumbijouxfrance  instagram logo @ladygum_bijoux

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